Stories as Evidence

What’s more persuasive – definitive results from a double-blind, placebo-controlled RCT to show treatment A is superior to treatment B or one person’s journey in being diagnosed and treated for a chronic illness? In the end, it depends on context. A recent editorial in JAMA, most of which is freely available here, highlights the role of stories as evidence as well as how clinicians and scientists engage with the general public regarding academic and research issues. While not about qualitative research per se, some of the points made by the author (individual vs population relevance, for instance) are not dissimilar from our own experiences in leading, communicating, and publishing qualitative research in obesity and weight management.

GB

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